EveryLife Launches ReThink Pregnancy — The Campaign Women Have Been Waiting For
Today we launched something we've been building toward for a long time.
ReThink Pregnancy is a national campaign created in partnership with AAPLOG — the American Association of Pro-Life Obstetricians and Gynecologists — and it exists to do one thing: give women the full story about pregnancy that mainstream culture has left out.
The science is stunning. The physician voices are extraordinary. And the timing — launching ahead of Mother's Day couldn't feel more right.
The campaign features a seven-part video series and physician-authored articles, all anchored at rethinkpregnancy.com. It covers everything from the neurological upgrades pregnancy produces in a woman's brain, to the cancer risk reductions most women never hear about, to the extraordinary phenomenon of microchimerism — the science that proves a piece of every child stays inside a mother permanently.
“Young women today are often told that pregnancy is something to fear or even avoid, and rarely something to marvel at,” said Sarah Gabel Seifert, Everylife CEO and Founder. “I’ve seen that narrative shape some of the most important decisions in women’s lives, first as a pregnancy resource center director, and now as a mom and founder of a baby brand. ReThink Pregnancy tells the full story, one rooted in truth, in science, in real experiences, and in the extraordinary things a woman’s body was made to do. It’s the conversation women deserve.”
Developed in partnership with Dr. Christina Francis, OB-GYN and CEO of AAPLOG, the campaign brings forward scientific data that is remarkable.
“This campaign isn’t about minimizing the real challenges of pregnancy,” said Dr. Francis. “It’s about ensuring women have access to the full picture—including data that affirms the strength and resilience of the female body.”
This is the conversation women deserve. And we're proud to be the ones starting it.
To explore the campaign, visit rethinkpregnancy.com. Read the full news release.
