Hobby Lobby X EveryLife: When brands stand together
In a culture where many companies stay quiet about what they believe, partnerships rooted in shared conviction matter.
Earlier this month (February 3–4, 2026), our EveryLife partnerships team traveled to Hobby Lobby’s headquarters in Oklahoma City at the invitation of their Chaplain Services team. But this wasn’t just a visit. It was a reminder of why alignment matters.
Our partnership with Hobby Lobby began in Spring 2024 with one simple but powerful goal: bless new parents.
Today, every Hobby Lobby employee who welcomes a baby — through birth or adoption — receives a New Baby Gift Tote. Inside are EveryLife diapers (sizes 1 & 2) and wipes, alongside a crocheted bunny, a baby Bible, and an organic cotton blanket.
More than 800 families have already been served through this program.
That’s what it looks like when a company doesn’t just sell products — but actively supports life, family, and faith inside its own walls.
What impacted us most during our visit wasn’t just the scale of Hobby Lobby’s operations — it was the intentionality. Their chaplains travel to all 1,000 stores nationwide, offering prayer, encouragement, and care to employees. Their leadership speaks openly and unapologetically about the gospel. They don’t separate belief from business.
And neither do we.
EveryLife was founded on the conviction that business can be a force for good — that we can provide premium products for families while boldly standing for the value of every life.
That’s why this partnership is meaningful to our community.
When you choose EveryLife, you’re not just choosing high-performing diapers. You’re supporting a network of companies that are working together to serve families well — from the first days of a baby’s life and beyond.
While in Oklahoma City, our team also had the privilege of attending the Oklahoma Governor’s Prayer Breakfast as guests of the Green family — a powerful gathering of leaders united around faith, service, and the common good. It was a tangible picture of what happens when conviction and leadership intersect.
We’re grateful to partner with organizations that lead with clarity, courage, and care.
Below, you’ll hear directly from Lauren Green McAfee, Ministry Director at Hobby Lobby, as she shares how she first discovered EveryLife — and why their team loves and uses our diapers.
Because when brands stand together, families are blessed.
