10 Remarkable Highlights of 2024
As 2024 draws to a close, we’re reflecting on a year filled with growth, milestones, and moments that truly changed lives. None of it would have been possible without you — our incredible EveryLife community. Your unwavering support and belief in our mission have propelled us forward, and we’re overjoyed to look back on the impact we’ve made together.
From viral moments and exciting new launches to our one year anniversary and meaningful initiatives -- here are ten highlights that defined 2024.
1 - Make More Babies Campaign Goes Viral
On January 17, EveryLife made waves around the world with the launch of our bold “Make More Babies” campaign. A massive Times Square billboard featuring Elon Musk’s powerful tweet, “Having children is saving the world,” ignited global conversations and even earned Musk’s public endorsement. This campaign solidified who we are: a company unafraid to challenge societal norms, unapologetically championing the sanctity of life and the unparalleled beauty of family.
2 - Strategic Partnerships with Hobby Lobby and the ACCU
In a shared commitment to celebrating every miraculous life, we established partnerships with Hobby Lobby and America’s Christian Credit Union to provide New Baby Gift Boxes to employees welcoming a baby through birth or adoption. Together with other values-aligned businesses, we’re creating a culture that honors and celebrates life.
3 - A Month's Supply of Diapers to 1,000 Moms at Mother’s Day Event
Fox & Friends featured our massive Mother’s Day event in New Jersey that blessed 1,000 moms in need with a month’s supply of EveryLife diapers. A special thanks to Live Action and the generous donors whose contributions enabled us to provide more than 200,000 diapers. Brand ambassador Bethany Hamilton was on the ground with the Everylife team helping us celebrate the brave moms who chose life for their babies.
4 - Celebrating Strong Families
In June, EveryLife honored strong families by joining Governor Glenn Youngkin at the Virginia Fatherhood Breakfast, partnering with the Fatherhood Foundation of Virginia and gifting a lifetime supply of diapers to a new dad. We also participated in CityServe’s Day of Gratitude, blessing over 15,000 veterans and their families with 52,400 diapers and 79,900 wipes—because strong families make a strong nation.
5 - Diaper Dynasty with the Robertson Family
EveryLife joined Missy and Jase Robertson at their Faith Family Freedom Celebration in June -- and our president appeared on the Unashamed podcast hosted by Phil, Jase, Al, and Lisa Robertson. We were thrilled to officially start a partnership with another member of the Duck Dynasty, Sadie Robertson-Huff, who loves our premium products for her little ones.
6 - 1,300 EveryLife Ambassadors Strong
Our ambassador family grew to an incredible 1,300 members this year! Together, this passionate community has amplified our extraordinary mission, telling those in their communities about our premium products and our commitment to faith, life, integrity, and the joy of parenthood.
7 - The Hopeful Solution to the DNC's Abortion Bus
When Planned Parenthood’s mobile abortion and vasectomy unit appeared outside the Democratic National Convention in August, we took action. EveryLife linked arms with Sidewalk Advocates for Life and Live Action to offer a lifetime supply of diapers to any mother who instead chose life for her baby.
8 - Launched the Changing Lives Club
From the very beginning, we always said that our deeply held convictions were why we wanted to create a community as much as a company – and that “changing diapers - changing lives” is far more than just a clever tagline. That’s why our September launch of the new Changing Lives Club was so impactful. Now, our subscription customers get to lock arms with us, sending diapers to a mom in their community. Our reach has literally expanded all across the nation – from the biggest cities to the smallest towns.
9 - Surpassed More than 3 Million in Diaper Donations
This November, we surpassed a major milestone: donating more than 3 million diapers to families in need. Via relationships with more than 900 pro-life organizations, key partners and our generous Buy For a Cause community, EveryLife diapers have been shipped all across the country. From moms facing crisis pregnancies to the tens of thousands impacted by Hurricane Helene and Hurricane Milton, EveryLife diapers have made an incredible impact in a very practical way.
10 - Launched New Premium Products as a Growing Baby Brand!
In November and December of this year, we proudly launched four new products for 2024: Shampoo & Baby Wash, Supremely Soft Lotion, Training Pants, and the New Baby Gift Box. These clean, premium essentials have quickly become customer favorites, helping us grow into a trusted baby brand.
The best news? We’re just getting started! Here’s to another year of changing lives, together.
