EveryLife Expands to South Korea
By Sarah Gabel Seifert, President & Co-Founder of EveryLife
From the very beginning, EveryLife has always been more than a diapers and wipes company. We’ve been about creating a movement — one that celebrates and protects every miraculous life, champions parenthood, stands in integrity, and boldly leads with our faith. I believe it’s this foundation that has set us apart and allowed us to witness the kind of growth and success we’ve experienced in such a short amount of time. In under two years, we’ve become America’s fastest-growing diaper company — and to God alone be the glory.
But I’ve always known our mission was bigger than that.
From day one, I committed to leading this company with open hands, believing that God would open the doors we were meant to walk through, and close the ones we weren’t. And it became undeniably clear last year that God was swinging wide a door for us to bring EveryLife to South Korea.
Why South Korea? Why now?
The reason is twofold: extraordinary partners and a desperate need for a message of life, family, and faith.
Over the past year, we’ve cultivated meaningful relationships with some of the most respected and influential leaders in South Korea. These incredible partners are not only eager to help launch EveryLife into their market, but they also deeply resonate with our message — one of hope, family, and the immeasurable value of every life.
At the same time, South Korea is facing a heartbreaking crisis. The nation’s fertility rate has dropped to just 0.75 — one of the lowest ever recorded anywhere in the world. Despite government efforts and incentives, cultural pressures and shifting priorities have left the family unit undervalued and overlooked. But this is where we believe EveryLife can be more than a product — we can be a voice. A reminder. A movement to reclaim the beauty of family and the miracle of life.
We aren’t just bringing diapers. We’re bringing hope.
Through our partnerships, we’ll launch EveryLife products in the E-Mart network of stores, Shinsegae department store, and ssg.com. And we’re honored to begin an ongoing partnership with Yoido Full Gospel Church, the largest church in the world. Together, we’ll serve families, champion life, and amplify the importance of strong families within Korean culture.
As part of this ongoing relationship, we’re kicking off a special initiative during our launch weekend — a diaper drive to bless the church’s congregation, meet tangible needs, and mobilize thousands to carry the heartbeat of why EveryLife exists: to celebrate and protect every miraculous life.
I believe South Korea is a nation worth fighting for. Its people are known for their resilience, work ethic, high standards, and pursuit of excellence. And while we’re committed to meeting those standards with our premium products, we’re even more passionate about delivering our iconic message: Make More Babies. Because strong families build strong nations.
Our iconic Make More Babies message will be boldly declared through massive billboards in the heart of Seoul, and through every partnership, every conversation — and every package of diapers. Our prayer is that this message would resonate in the hearts of families across South Korea: from parents who feel unseen, to leaders fighting for cultural change, to churches longing to be reminded of God’s original design for family.
From the U.S. to South Korea, we believe everything we’ve built stateside was preparation for this moment. We cannot wait to see what God will do through this new chapter in EveryLife’s story.
Let’s do this — together.
