More Than Diapers: Building a Future for Families in South Korea
At EveryLife, we believe strong families build strong nations. When we launched in Korea, it wasn’t just about bringing a product to market — it was about boldly declaring what we stand for and investing in the future of the Korean people. EveryLife was welcomed with open arms, marking the beginning of something truly special.
A Bold Message in the Heart of Seoul: Billboard & Bus
In one of Seoul’s busiest intersections — COEX — two massive animated EveryLife billboards lit up the skyline for an entire month with the message: “Make More Babies” and “Strong Families Build a Strong Nation.” These vibrant displays of radiant families were unlike anything typically seen in Korean advertising — and that was the point.
Driving throughout the city, a fully wrapped EveryLife bus carried the same message to millions more, featuring a precious baby, bold branding, and announcing that EveryLife premium diapers are now available in South Korea.
EveryLife on the Shelf: Shinsegae & Emart
We launched with a beautiful pop-up inside Shinsegae, the largest luxury department store in the world. Shelves were lined with EveryLife diapers, surrounded by a custom-designed children’s play area — joyful, bright, and full of life. Customers received limited-edition diaper changing pads and tote bags alongside their purchases.
The pop-up drew media attention, including a visit from beloved former Olympic gymnast Yeonjae, whose endorsement brought even more excitement.
We also visited Emart, Korea’s largest and most trusted retail chain, to see EveryLife products on the shelf — a surreal and emotional moment. Even more meaningful was watching families choose EveryLife for their children in real time.
Church Partnership & Our First Diaper Drive
One of the most meaningful moments of our trip was worshiping alongside tens of thousands at Yoido Full Gospel Church, the largest church in the world. Pastor Lee invited EveryLife co-founder Michael Seifert to speak — a rare and humbling opportunity to share our heart for Korea and belief that the future is family.
Adding to the occasion, the congregation heard a video message from EveryLife Board Member Donald Trump Jr., who voiced his strong support for the mission in South Korea.
As part of their tradition, Yoido hosted a formal signing ceremony to mark our partnership and shared commitment to strengthening families. Immediately after, EveryLife partnered with the church for our first diaper drive in Seoul — and the response was overwhelming. Thousands of diapers were distributed within minutes, a beautiful confirmation of the hope this partnership is bringing.
An Evening to Remember: The VIP Launch Party
Inside an exclusive suite at the Josun Palace Hotel, we hosted a VIP celebration for some of Korea’s most influential cultural and business leaders. Every detail — from EveryLife’s signature lavender room spray to personalized chocolates and a nursery setup — reflected our deep love for family, beauty, and intentional design.
The guest list was extraordinary: athletes, TV stars, musicians, and Jong-rak, founder of the internationally renowned Baby Box and a central figure in Korea’s pro-life movement. His presence was a powerful symbol of unity and shared mission.
Harper’s Bazaar Korea captured the event for an upcoming feature, amplifying the moment beyond the room. The support we received was overwhelming in the best way, affirming that EveryLife’s message of life and family resonates deeply in South Korea.
Strategic Partnerships for Long-Term Impact
Alongside these public moments, we met with influential Korean business leaders who played a pivotal role in bringing EveryLife to Korea. These partners didn’t just welcome our mission — they championed it, offering time, resources, and strategic counsel. We explored long-term partnerships, including initiatives to provide EveryLife diapers directly to employees of several major Korean companies. These aren’t just connections — they’re catalysts for lasting impact, and we’re honored to build alongside them.
Looking Ahead
Our hearts are full. What we experienced in Korea was more than a launch — it was the beginning of a movement. We believe South Korea is just the start of something global, and we’re more committed than ever to the mission before us.
The future is family. And we’re just getting started.
