Why the Baby Industry Needs a Wake-Up Call

Before becoming a mom, Sarah Gabel Seifert assumed what most parents do: that baby brands exist to protect babies.

But during her first pregnancy, she discovered something deeply unsettling: many of the biggest names in the baby industry were financially and culturally aligned with organizations that profit from abortion, while simultaneously selling products filled with questionable ingredients.

That realization became the spark behind EveryLife, now known as the world’s first and only pro-life diaper company—and one of the fastest-growing diaper brands in American history.

In this engaging conversation on The Isabel Brown Show, Sarah Gabel joins Daily Wire host Isabel Brown to unpack what’s really happening behind the scenes of mainstream baby brands, why clean products and pro-life values should go hand-in-hand, and how culture begins to shift when families put their dollars where their values are.

The Hidden Truth About Mainstream Baby Brands

While preparing her baby registry, Sarah Gabel started researching the companies she was about to trust with her child’s health—and what she found shocked her.

“I started to notice that every single major diaper company on the market today is supporting abortion either vocally or financially,” Sarah Gabel shares. “And it shook me to my core.”

Brands that publicly position themselves as “baby-first” were simultaneously funding abortion providers, expanding abortion coverage for employees, and publicly mourning the overturning of Roe v. Wade.

As Isabel points out, the contradiction is staggering: why would companies built on babies financially support the destruction of their own customer base?

Clean Products Should Actually Be Clean

The conversation doesn’t stop at values. It goes deeper into product safety.

Sarah Gabel and Isabel discuss how many leading diaper and feminine care brands still use ingredients linked to hormone disruption and long-term health concerns, including PFAs, parabens, and phthalates.

EveryLife set out to be different.

“We have premium products. They’re clean. They’re safe for sensitive skin—no parabens, no phthalates,” Sarah Gabel explains. “All the things you care about as a mom—we’ve checked that box.”

EveryLife diapers offer 12-hour leak protection without added lotions or fragrances, and the brand has since expanded into feminine care products designed to support women from their first cycle through motherhood and beyond.

“Make More Babies”: A Cultural Statement, Not a Punchline

One of the most talked-about moments in the interview centers on EveryLife’s bold—and often controversial—campaign: Make More Babies.

Inspired by Elon Musk’s statement that “having children is saving the world,” the campaign wasn’t created to provoke outrage—it was designed to provoke conversation.

“We wanted to talk about the gift of life and the beauty of parenthood,” she says. “Life is precious. It’s fleeting. And becoming a parent makes you a better version of yourself.”

The message struck a nerve—especially with young people—and unexpectedly resonated with young men hungry for a future centered on family, purpose, and responsibility.

Supporting Moms Beyond the Messaging

EveryLife’s mission doesn’t end with words or products.

Through diaper donations and its Buy For a Cause initiatives, the company has donated over 8 million diapers to pregnancy resource centers—meeting a tangible need that often determines whether a woman feels supported enough to choose life.

“Sixty percent of moms and dads say that if their emotional and practical needs were met, they would have chosen life,” Sarah Gabel explains. “That’s why this matters. We’re not just changing diapers, we’re changing lives.”

Watch the Full Conversation

This episode of The Isabel Brown Show is an honest, thought-provoking look at motherhood, business, faith, and what it really means to support women and babies in today’s culture.

Whether you’re a parent, hoping to become one, or simply want to understand how everyday purchasing decisions shape culture, this conversation invites you to think differently—and choose intentionally.